March 3rd, 2008
As part of a new overall marketing strategy, we’re excited to introduce a new DPS Sporting Club TV spot.
Luxury advertising as a whole is shifting away from print in favor of increased television and online advertising. Luxury brands like Louis Vuitton and Jimmy Choo have been leading the charge to greater TV exposure and have been well rewarded for their efforts.
Through research and our own experience with Sporting Club members, we know our audience leads an active and luxurious lifestyle, is well educated and enjoys travel. So, to promote all three DPS Sporting Clubs, we will run ads on networks that target the luxury audience where it is most receptive to the Sporting Club proposition.
In the next month, we will be running this new spot nationally and in select cable markets on networks such as Fox News, CNBC, CNN, MSNBC, Bloomberg, Fox Business News, HLN and The Weather Channel.
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